SIDE TRIP: White Mare Buttons

I just ran across this image of White Mare buttons by Liza Cowan (that's me.) My hands holding a bunch of the buttons I produced while Penny and I were publishing DYKE, A Quarterly. White Mare was, of course, a regular advertiser in the magazine. Buttons cost a mere 50¢ each and I sold quite a few. When Penny, Alix and I would go on tour I always sold them, and I sold in women's bookstores as well.

 

White Mare Buttons, ©Liza Cowan/White Mare, Inc. Image made on Mita 500D copier circa 1978.

I wrote about my buttons in SeeSaw, my art blog. Here's what I said.

Many lifetimes ago, in the 1970's, I used to design, publish and distribute buttons. Not sewing buttons, but the kind you pin onto your coat, or shirt, or backpack. Badges, they call them in England. I'd collected political buttons as a teenager and had quite an impressive bunch of them. I loved the smooth roundness of them, the graphics, and how they had to deliver their message in an instant. Like little billboards for your clothing.

I liked to use symbols from Greek and Celtic antiquity, probably because they were accessible in books, and because the education we got in the nineteen fifties and sixties presented Mesopotamia and Greece and Egypt as the only places that existed in ancient times. Africa didn't exist- except for Egypt - in our racially biased educational system, even in the private progressive school I went to. Robert Graves' highly annotated book The Greek Myths led me to his book The White Goddess, A Historical Grammar of Poetic Myth, and those were my two most insprational sources.

The first button I made was "A You're An Amazon" based on the song by Alix Dobkin (which was, in turn, a riff on "A You're Adorable" by Buddy Kaye and Sid Lippman) The moon and stars connected it to imaginary Amazon space. At the time, Amazons occupied a huge portion of Lesbian imaginary space until the other Amazon (.com) colonized the name and the pretty much corrupted the powerful symbolic association to an all woman civilization.

The triangle with a little groove etched in it that I found in pictures of carved rocks in Greece became the basis of my second design, "I like older women". I was twenty four  at the time, but the message seemed really important, surrounded as we were, even then, by media images of the perpetual child/woman.

The Labyris, double headed ax, was the ubiquitous symbol of matriarchy, which feminist Lesbians worldwide had chosen as their symbol,  I chose to pair it with the Star Of David, to connect my two identities. If you look closely, the Star of David is in the circle which tops the Labyris, turning the whole affair into a women's symbol. I thought it was quite clever. When jewelers started making pendants with the same design, I took it as a compliment. Several jewelers, when I told them I'd actually made up the design, said they thought it was ancient.

I asked a friend to design "Mother Nature Is a Lesbian" for my company. It was a huge seller, but truth be told, I never liked the design. The trees were nice but too much of a couple. The colors, light green, dark green and light blue, were pleasing, so that was good. But the typeface drove me nuts. There, I've said it.

Medusa, the Gorgon who could turn men to stone if they looked at her, was another ubiquitous symbol of women's rage and power. Greek Goddess Athena featured the head of Medusa on her shield. Greek bakers put Medusa on the oven door to keep people from stealing the bread. I thought it would be nifty if we in the modern world could also wear Medusa as our aegis. I hired cartoonist Roberta Gregory to design this one.

And last is the White Mare, Celtic symbol of The Great Goddess. She was etched large on cliffs in England, I named my company after her. White Mare, Inc. If only I'd started an internet bookselling company we'd be ordering from WhiteMare.com and I'd be rich.

And I'd share it with you.

Support Lesbian Art. Handmade button made to sell at festivals. ©Liza Cowan