Vermont Maple Syrup. Starting yesterday McDonalds has to serve real Maple Syrup, at least in Vermont, thanks to the Vermont Department of Agriculture. But Vermont wasn't always so vigilant. Several decades ago faux maple syrup products were manufactured in Burlington and marketed nationwide. Vermont Maid Maple syrup was mainly fake. Not sure what they used then, but now the listed ingredients are water, Sorbitol, cellulose gum, natural and artificial Maple Butter Flavor (sulfites) Salt, Sucrose, Caramel Color, Sodium Benzoate, Acesulfame Potassium, Phosphoric Acid, Sorbic Acid, Potassium Sorbate. (source) Yummy.
Maypo, maple flavored cereal made by Maltex, wasn't really maple based either.
Both of these companies sold the rights and production of these products long ago. Although the products still exist, they are no longer made in Burlington or even in Vermont. If they were, I'm sure that the food and consumer- conscious community of Burlington would have made sure that these companies used the real stuff.
Images from Liza Cowan ephemera collections.
MORE from me, ages ago
EVEN MORE from me, also a while ago