SMALL EQUALS NEW ARTSPACE A TINY TREASURE IN BURLINGTON
September 22, 2010
article about small equals in BurlingtonFree press
Text and photo by Lynn Monty
"Pine Street Art Works closed and owner Liza Cowan has opened a new art space she named Small Equals.
"Small is fabulous," Cowan said. "Small equals big ideas. The footprint is small, the overhead is small."
Cowan's new space is 90 square feet and features customized gift building in the form of her signature Keepsake Card Kits. She designs cards from her vintage ephemera collection (ephemera means old paper). Cowan uses advertising booklets for her stock dating back to the 1800s. "They come in a box of my design and the customer gets to mix and match what goes inside."
Almost everything sold at Small Equals was chosen to fit in the keepsake boxes. Items like magnets, wildflower seeds, tiny vintage storybooks, paper dolls, monopoly game pieces and even typewriter keys and watch faces are among the treasures to choose from, all hand-picked by Cowan. "My goal is to provide something really excellent that can be useful and that's semi-custom and that people can't find anywhere else," she said. "My customers came to rely on my taste and ability to pick great things and I'm happy to continue to do that for them."
Read more: http://www.burlingtonfreepress.com/article/20100922/LIVING07/9220315/New-art-space-a-tiny-treasure-in-Burlington#ixzz10J966isu
Posted on September 22, 2010 at 07:33 PM in ARTIST: Liza Cowan , PEOPLE: MJ Spiegel, RETAIL THEATER, SMALL EQUALS; retail store | Permalink | Comments (1)