Here are some more images from my Jello Ephemera Collection. We'll start with the 1916 recipe book, which is all about the new bride starting her family life with Jello.

Jello bride cover COWAN EPHEMERA COLLECTIONSJello Recipe book 1916. Cowan ephemera collections

Jello =their first dinner at home cowan ephemera collections

Jello Recipe book 1916. Cowan ephemera collections.

"Though the honeymoon is not yet over and everything she does is still perfect, the young housewife who is no cook has gone through a period of awful trepidation while preparing that first dessert."

This was in the day when young ladies of a certain class didn't live alone before they were married, and most likely had household help doing the cooking.


Jello surprising father and mother blog

Jello recipe book. 1916, Liza Cowan ephemera collections.

"In her old home she had never been taught to cook, as so, when her father and mother, making their first visit to "the children"miss her from the room for a moment and then witness her triumphant return, bearing a tray with tea things and napkins and spoons for two, and two beautiful dishes of Jell-o upon it..."



Jello another caller blogJello recipe book, 1916. Cowan ephemera collections.

"Father and mother and other "company" have come and gone many times  before baby arrives, and the lovely bride, looking hardly a day older, has become a proficient housekeeper."


Jello bride centerfold COWan ephemera collectionsJello Recipe book, 1916, centerfold. Cowan ephemera collections.

Jello -a treat for old schoolmates cowan ephemera collectionsJello recipe book, 1916. Cowan ephemera collections.

On this beautiful summer afternoon three of her schoolmates - all happily marries- gather at her home to live again their girlhood life and exchange confidences regarding the whims of their husbands and the cleverness of their babies..."

Jello girl schoolroom recipe book cowan ephemera collections


The Jello girl made her first appearance in 1904. She was Elizabeth King, whose father, Franklin King, was an artist at the ad agency that made the Jello Ads. The Jello girl remained a staple of Jello ads for forty years. She appears at the end of the Jello Bride Recipe Booklet, as well as on the front cover.

"Attention, children! Some day you will be buying groceries, and if they have continued to go up in price, you will do well to consider the cost of different articles of food."

Jello girl no matter where you live COWAN EPHEMERA COLLECTIONS

Jello girl what 6 famous cooks say of Jello cowan ephemera collectionsJello Recipe book. 1912. Cowan ephemera collections



Jello girl all doors open cowan ephemera collections

Jello Recipe book. 1917. Cowan ephemera collections

Jello a door opens detail

Detail. Jello recipe book 1917. Cowan ephemera collection.

Look how beautifully the lithography tolerates enlargement.

Jello girl recipies new talks about jello americas most favorite dessert cowan ephemera collectionsJell-o Recipe book. 1918. Cowan ephemera collections.


Jello girl the kewpies  recipe book cowan ephemera collections

Jello Recipe book, 1915. Cowan ephemera collections.



Jello america's favorite dessert cowan ephemera collections

Jello Recipe book. Date unknown. Cowan ephemera collections

This book has more gorgeous beautifully printed images than any other. And the copy I have is in brilliant shape. The rest of the images in this post are from this book.


Jello america's favorite detail blog

Jello vintage recipe book cowan ephemera collections orange

Jello girl raspbery




Jello house jello built COWAN EPHEMERA COLLECTIONS

Jello recipe booklet vintage centerfolCowan ephemera collections.