Here are some more images from my Jello Ephemera Collection. We'll start with the 1916 recipe book, which is all about the new bride starting her family life with Jello.
Jello Recipe book 1916. Cowan ephemera collections.
"Though the honeymoon is not yet over and everything she does is still perfect, the young housewife who is no cook has gone through a period of awful trepidation while preparing that first dessert."
This was in the day when young ladies of a certain class didn't live alone before they were married, and most likely had household help doing the cooking.
Jello recipe book. 1916, Liza Cowan ephemera collections.
"In her old home she had never been taught to cook, as so, when her father and mother, making their first visit to "the children"miss her from the room for a moment and then witness her triumphant return, bearing a tray with tea things and napkins and spoons for two, and two beautiful dishes of Jell-o upon it..."
"Father and mother and other "company" have come and gone many times before baby arrives, and the lovely bride, looking hardly a day older, has become a proficient housekeeper."
On this beautiful summer afternoon three of her schoolmates - all happily marries- gather at her home to live again their girlhood life and exchange confidences regarding the whims of their husbands and the cleverness of their babies..."
The Jello girl made her first appearance in 1904. She was Elizabeth King, whose father, Franklin King, was an artist at the ad agency that made the Jello Ads. The Jello girl remained a staple of Jello ads for forty years. She appears at the end of the Jello Bride Recipe Booklet, as well as on the front cover.
Jello Recipe book. 1917. Cowan ephemera collections
Detail. Jello recipe book 1917. Cowan ephemera collection.
Look how beautifully the lithography tolerates enlargement.
Jello Recipe book, 1915. Cowan ephemera collections.
Jello Recipe book. Date unknown. Cowan ephemera collections
This book has more gorgeous beautifully printed images than any other. And the copy I have is in brilliant shape. The rest of the images in this post are from this book.