NEW STYLES OF 1938

Here are some fun finds from a 1938 Spiegel Catalog.

Love the little camera she's holding.

There were no similar outfits for little girls. Hmmm, I wonder why.

The cover. The text says, "The best thing in life is a happy, comfortable, attractive home. When the day's work is done, it's our haven of peace and quiet, rest, pleasure and security."  What the text deletes is that the day's work for the wife is at home, working hard to provide that peace quiet etc.

Spiegel 1938 Cover, detail. At first I thought this was a peddler, which would be appropriate since my Spiegel relatives came to America and worked as peddlers, eventually starting the store that would become Spiegels. However, on closer inspection he seems to be an itinerant knife sharpener. His clothing style doesn't match the clothing style of the woman and girl, and the proportions of the people to the house are way out of  scale, so I suspect the whole image is rather fanciful.