PLACE: Los Angeles

Otherwild, a shop in Los Angeles

Otherwild, Rachel Berks, The Future Is Female, Los Angeles
Otherwild, a shop in Los Angeles

 

Regular readers of this blog will know of my interest in Retail Theater. 

Now from Design*Sponge (one of my favorite blogs) comes this story about the Los Angeles store, Otherwild, and its owner, Rachel Berks. Not only does this give us a glimpse of the process of owning and managing a small shop, a topic which resonates greatly for me, as a former shop owner and manager, but also the piece discusses Otherwild's best selling item, THE FUTURE IS FEMALE t-shirt.


 

 You may know by now that I had a part in the creation of this shirt, and the button. And you probably know how my brains are near bursting with the wild popularity of this shirt, 40 years after Alix Dobkin and I made the photo that it was based on.

 

The future is female alix dobkin photo ©Liza Cowan 1975 copy
The Future Is Female, the original shirt, worn by Alix Dobkin. Photo ©Liza Cowan 1975