Visitors to the gallery often ask me if I still paint or take photographs. The answer, by and large, is "no." I don't have time to make art and run a gallery. It's not that I don't have a free minute here and there, but it is almost impossible for me to flip my frame of mind from business to art. That's particularly true for painting, which, for me, requires a lot of uninterrupted time with paintbrush in hand. If you paint, or write, or do any kind of creative work, you probably know what I mean.
What I still do, however, is graphic design. From greeting cards, to ads to postcards, I can do it all on the computer and somehow manage. It's fairly easy for me to move freely back and forth between design and retail management: customers, ordering inventory, answering the phone, research, dusting, planning shows etc. It is a boon that I can save the work in progress and come back later and it's exactly how I left it. No drying time either.
Another great reason to make postcards : they are future collectible ephemera. So hang onto yours. And for goodness sakes, if I hand you one, don't fold it in front of me. Few things grate on my nerves as much as watching someone mangle my art.
So here are two of my latest. My postcard printers - I use Image Media and love them - were having a 25% sale, so I made a new general card, as well as the one for the August exhibit by Los Angeles photographer Aline Smithson.
Pine Street Art Works, Postcard. Design: Liza Cowan 2009
Here's my grandmother, Lena Spiegel, as my poster girl. Isn't she elegant? You've seen her before in this blog, and she's at it again - helping me out. No stranger to retail, her husband, my grandfather, Modie Spiegel, started Spiegels, yes, that one, the big mail order company. His portrait hangs over my desk and I try to absorb some retail moxy from him. I am the only person in my fairly large extended family who is in retail, so I like to think I get all of his attention.
But it is Lena who claims attention for her own foxy self in her feathered hat and varnished nails. The text next to her, in case you can't read it on the screen, says "I'm Lena Spiegel. My granddaughter owns the store. So shop already."
Aline Smithson, Arrangement in Green and Black #3, postcard for Pine Street Art Works 2009
Aline Smithson's amazing photograph does the heavy lifting in this postcard. Her show is going to be fantastic. Four photos each from three series - can't wait. Come by in August if you are around.