See Saw

JOAN LOVELL AT HEALTHY LIVING NATURAL FOODS

I first saw Joan Lovell's prints when I was jurying the Burlington Vermont Art's Alive Show. I loved them, even on the power point. I thought no more about them until a few days later a woman walked into the gallery and introduced herself as an old high school classmate.  It was Joan, who had married and changed her name so I didn't recognize it in print. Wow. What fun.

Joan Lovell prints at Healthy Living, South Burlington, VT.

Last week Joan and I hung some of her prints  at Healthy LIving Natural Foods in South Burlington, VT. They look terrific. Oh, and the Richard Gombar paintings that were at Healthy Living last month are now up at Pine Street Art Works for July.

Here's what Joan says about her work:

"My prints are about roadside weeds: the way they jockey for position, explode with life, gracefully perish; the strains of their visual music intensified by random off-beat elements. My work says, "Explore Your Wilderness. Let old paths yield to fresh and natural harmonies.

Joan Lovell, Red Squirrel.

"I hand-burnish limited edition prints using a baren and wooden spoon onto tissue-thin Japanese papers. My studio home on a forest road in southern Vermont is critical to my work. Immersion there and and solitude has heightened al my senses and creative energies.

Joan Lovell, Spring's Up.

If you will be near South Burlington in July, get over to Healthy Living  at 222 Dorset Street to see Joan's work, and have a great shopping experience.

Joan Lovell, Runners and Their Companions

ELLIS ISLAND

Vintage Postcard - Ellis Island, NY

I adore the photographs of Stephen Wilkes. I particularly love his series of photos of abandoned spaces. I place them in the genre of modern ruins. I don't know if Wilkes does or not. It's certainly not all he does, but they are the ones that resonate most for me. Wilkes is the photographer I'd like to be if I were a good enough photographer. I have a good eye. Wilkes is a good photographer with a good eye. "Good", of course, is totally loaded with cultural and subjective suppositions. Wilkes is  good. And by "good" I mean "I feel faint from their beauty, technique, and emotion."

If you will be in or near Chicago from July 11 to October 15th, really try to get to this show.  The Chicago Cultural Center, Michigan Avenue Galleries, 78 East Washington St. 312 744 6630 www/cityofchicago.org/cultural affairs.

This series of photographs is breathtaking. Those of us who live in the US (and many of my readers do not) probably understand the cultural and historical backstory of these photographs. Ellis Island has a fascinating history, the most famous of which is it's role as the  port in New York City through which came 12 million  immigrants from all over the world from 1892 to 1954.

Wilkes photographed the hospital and contagious diseases complex at the ruins of Ellis Island over a five year period starting in 1998.

Stephen Wilkes,Isolation Ward, curved corridor, Island 3

These images look great online, but seeing them in person is an experience. This one, for instance, I'm sure contains the ghost of a little girl. I actually own a print of this, and it took me weeks to make my peace with her. I didn't feel any pain or malice coming from her, but it was spooky. And sometimes she wasn't there. I know this sound really screwball, but I swear it's true. It happens that Wilkes named his book on Ellis Island Ghosts Of Freedom.   I urge you to follow the link to the book website and if you want your own copy, Buy the book from my Powells partner account

I first saw the Wilkes Cibachrome prints at The Monroe Gallery in Santa Fe,  where I bought my print in 2003. I had already been making my own series, Shipyard Archeology, and was in love with the genre of modern ruins. When I saw the Wilkes photographs they stopped me in my tracks.

If you are or will be near Santa Fe, New Mexico, and you love photography, go to the Monroe Gallery. Owners Michelle and Sidney Monroe are my role models for owning a gallery, although in fact, mine is nothing like theirs. They specialize in "classic black & White photography with an emphasis on humanist and photojournalist imagery." They curate wonderful shows, which I wish I could go see regularly, but hey, I'm stuck in Vermont.

From Oct. 3 - November 16th 29, 2008, The Monroe Gallery will be showing Stephen Wilkes' new collection of photographs taken in China over the last three years.

Stephen Wilkes, Blue room With Bed Frame, Island #2, Ellis Island

From The Authors Note, Ellis Island Ghosts Of Freedom, Stephen Wilkes:

"The Statue of Liberty loomed over my shoulder, yet I felt no less an archaeologist than those who ventured into the Mayan tombs. I wore a respirator against the ravages of asbestos and lead paint. I saw the shoes of immigrants long forgotten; shards of mirror; remnants of beds; the ruins of the autoclave, a chamber where tuberculosis-infected mattresses were sterilized with scorching heat. I saw Eveready batteries hooked to strange pipes...

"...I felt the palpable presence of humanity everywhere I turned, in every room. It was an energy in whose presence I felt tremendous humility.

"...Strange things happened. I'd photograph a mirror that had hung on a wall for half a century, on to return to find its shattered remains. I'd photograph a show, which several days later had disappeared though no one had entered the space after me. I photographed the 500-foot long spine of the hospital, Corridor 9, a long tunnel of decay. In the photograph, a golden glow of sunshine warming the walls at the far end is visible. In all the times I returned to it, I never again saw this glow, nor can I discern its origin."

Stephen Wilkes "Isolation Ward, Eveready Batteries, Island 3"

Stephen Wilkes, from his series Bethlehem Steel.

OK, here I have to digress to make a comparison  to one of my own photographs from my Shipyard Archeology series from 1999. The photographic quality of his is better. I have no idea what kind of camera, lens, film he was shooting with. His website is not filled with information on technique, but Wilkes is a master of light and capture. I was shooting with a Nikon F100 with a 50mm lens. Still...

Liza Cowan, In/Out, 1999.

All the Stephen Wilkes images in this post are from The Monroe Gallery Website. Thanks Michelle and Sidney! Love ya!

More about Ellis Island

Forgotten Ellis Island by Lorie Conway.

This book ,  Forgotten Ellis Island: The Extraordinary Story of America's Immigrant Hospital by Lorie Conway looks great, too. I haven't read it yet, but I've ordered it. Dr. Fitzhugh Mullen, who I have known literally all my life, was a consultant on the book and film.  There's a DVD as well, which is available through the Forgotten Ellis Island Website

From Forgotten Ellis Island. Faces of the Feebleminded. Author Laurie Conway found files at the National Archives from Dr. Eugene Mullan, an Ellis Island psychiatrist.

"Since I had researched Dr. Mullan's files before, I was not expecting to find anything new, but tucked behind several letters written by Dr. Mullan were these original, black and white images, complete with typed captions indicating various mental conditions: constitutional apathy, low grade moron, juvenile paretic, surly, and the catch-all description, "feebleminded."

Public health physician Fitzhugh Mullan, grandson of Eugene Mullan and one of the advisors to the Forgotten Ellis Island film/book project, analyzed the photographs from his grandfather's file as attempts to "distinguish between normal and abnormal and various levels of abnormality." Since the feebleminded were automatically deported, one can only assume that the people in these pictures were denied entry to America and sent back to their homeland." Laurie Conway,from Forgotten Ellis Island Website

Christopher Barnes Ellis Island Photographs

These photographs are by Christopher Barnes from 1986, obviously predating the Wilkes portfolio. The Barnes photographs were used in Forgotten Ellis Island. I urge you to check his website to see more of the series.

Christopher Barnes, Forgotten Ellis Island, Curved Passage. 1986

Christopher Barnes, Desk Of Questioning

Christopher Barnes, Forgotten Ellis Island, Nurses Shoe. 1986

DIAMOND DYES

The Wells Richardson Building on College Street is a Burlington, Vermont landmark. These days it houses Bennington Potters, but in it's heyday at the end of the 19th Century, Wells Richardson & Company patented, manufactured and distributed analyne dyes under the name of Diamond Dyes, as well as butter dye, baby food and proprietary medicines like Celery Compound.

Print Advertising was a part of their marketing strategy. Before the advent of color ads in newspapers and magazines manufacturers and distributors relied on trade cards and medical pamphlets -featuring their own cures - to sell their products. These they made by the gajillion, and distributed nationwide. They would be distributed for free in retail stores or any public venue where they might drum up  business.  Trade cards were hugely collectible, even in those days, and would often end up in scrapbooks, which were also the rage. The trade cards and pamphletss were printed by chromolithography, and retain their brilliant colors to this day.

Two links in the above text are from The Library Collection of Philadelphia, which has great collections. Check out their website.

All Images are from the Pine Street Art Works Ephemera Collections.

Diamond Dyes, Wells Richardson trade card. 1890's Vermont. PSAW ephemera collections.

Diamond Dyes Trade Card. Detail.

Diamond Dyes booklet. Cousin John's Extravagant Wife, A Story. 1890'st.  PSAW ephemera collections.

Diamond Dyes,  detail.

Diamond Dyes booklet, detail.

Diamond Dyes. Unequaled for making Ink, or for coloring any articles any color. PSAW ephemera Collections.

Diamond Dyes, detail.



Diamond Dyes booklet, front and back covers. PSAW ephemera collections.

Diamond Dyes, back cover detail. Dying Easter eggs.

Diamond Dyes, back cover detail. Easter eggs.

 

Diamond Dyes booklet, front cover

Diamond Dyes, back cover detail. Color your childrens clothes with  Diamond Dyes.

 

Diamond Dyes booklet, detail. She's sad because her clothes haven't been dyed with Diamond Dyes.

Wells, Richardson & Co. Lactated  Food.

 

Wells Richardson & Co. Lactated Foods, What Are These Babies after. Die cut trade Card. PSAW  ephemera collections.

 

Wells Richardson & Co. Lactated food. Die  cut trade card. PSAW ephemera collections. The background here is blue because I scanned it on  a piece of blue paper. 

 

Wells  Richardson & Co Lactated food trade card. PSAW ephemera collections.

Paynes Celery Compound probably contained opiates or other drugs, which were perfectly legal. Before the Pure Food and Drug Act of 1906, manufacturers didn't have to list ingredients or prove their effectiveness. This Wells Richardson & Company ad from the 1889 book from Burlington Business Association.

In this ad it is touted as a cure for Nervousness, one of the most "popular" diseases of the 19th Century middle class. Here is a link to a good post about 19th Century Nervousness from  the blog (what is this).

I did my Master's Thesis in Anthropology on 19th Century American Uterine diseases, in which I write a lot about middle class women and nervousness or neuresthenia. Someday I'll write more here about it.

 

TRAVEL

 It's probably a good omen when a car trip starts out with seeing a truck with your name on it.

Cowan truck. Vermont Rt. 89.

I took some time off last weekend with my parenting partner, Laurie Essig, and our two kids to visit our old house in Greenport, NY. We sold the house about five years ago and none of us had been back since then.

Naturally, we visited the carousel.

Allen Herschell horse, Greenport Carousel. Liza Cowan photo.

I hadn't remembered that there are several Charles Dare horses on the Greenport Carousel, which was a wonderful surprise for me.

Charles Dare horse, Greenport Carousel. Liza Cowan photo.

I got to spend a little time at the Greenport Shipyards, site of my Shipyard Archeology photo series. I only had my point and shoot camera with me, and I just can't get the same quality I got from my trusty Nikon F100 and a roll of film, but still it was nostalgic just walking around.

Siding and Rudder. Greenport Shipyard. 2008. Liza Cowan photo.

On our way home we stopped for a few hours in New York City so Laurie could tape a TV Show about Gay Marriage. (No, we're not. Families have all kinds of shapes and configurations.) The show was the Laura Flanders show on GRITtv, and although the kids wanted to go shopping during the taping, we did manage to catch the last few minutes and hang out in the control room to see the backstage operations. You can watch the segment here

Control Room - taping the Laura Flanders Show.

And then a quick hello to the panel and Laura.

Laura Flanders, left.  Laurie and kids, right. Not in this picture is panelist Kenyon Farrow, whose excellent blog is worth taking a look at.

So if you watch the show and Laurie briefly mentions her kids and parenting partner, that's us. I'm in the Vermont media fairly often, usually about art, so it was fun to be on the sidelines and out of the spotlight.

The best part about travel, when you know things are going really right, is when you are happy to get home. We were all glad to cross Lake Champlain and be back in Vermont again.

Charlotte, VT and Lake Champlain from the Lake Champlain Essex/Charlotte Ferry.

SO LONG MS. Z

Yay! School's out, and that's always a good thing. But today was also an emotional last day at Champlain Elementary School in Burlington, VT, where my kids have gone for the last five years. Today was the last day for the visionary school leader, principal Nancy Zahniser, who will be retiring after many years as a teacher and administrator.

Parents and students at Champlain Elementary wait for the final bell to ring to say goodbye to Ms. Z.

Local celebrity musician/radio host/librarian and alumni dad Robert Resnick came to seranade the crowd and Ms. Z with his accordian in a rousing version of a school favorite, The Chicken Dance . And trust me, you are very sorry that you never got to do this dance with Tammy Charbenau and Ms. Z leading it.

Champlain Elementary is always a joyous place. The wonderful, inspired teachers stay year after year, the halls ring with laughter and the kids enjoy learning. What makes a great school? Great leadership. And that we had.

Nancy Zahniser on the right,  greeting the crowd  with a typically enthusiastic gesture. On the left, beloved teachers Tammy Charbeneau and Coleen Cowell.

Ms. Z is the principal who knows every kid's name, who is out on the steps to greet each child and parent every morning with inspired music mix cds which she makes and then and plays on the steps of the school so the kids can dance - and you should see some of the inspired line dances the kids do on that makeshift step/stage.  Even the kids who play 4 Square or chat while waiting for the school bell  are enfolded into a  rhythm for the day.

Ms. Z  lead her faculty and administration into creating an environment where education flourishes. I don't usually wax enthusiastic about our educational system. (Don't even get me started talking about Edmunds Middle school.)  So it is with great and rare pleasure that I can say these wonderful things about Ms. Z and Champlain Elementary.

Click here to see a news clip from local channel WCAX TV about a Burlington history project that the fourth / fifth grades did this year.

Everyone gathers around at the top of the steps for a final hug.

So thank you Ms. Z. We love you.

DON'T JUST STAND THERE - BUY SOMETHING ALREADY

I think I'm entering my third week of absolutely no sales. Zero. Nada. Zilch.

I get that we are in a recession/depression and that most people are scaling back. Buying expensive works of art is more of a luxury than it has been for a long time. But seriously, I think some people need a refresher course in the do's and don'ts of shopping at an independent retail venue.

 

Exhibition post card featuring William Steig, We Clean 'Em Poster. (poster still available, by the way)

If I could pay my bills with compliments, I'd be sitting pretty. Every day I hear, "this is the best shop" "this is the best gallery" "you have such an amazing collection" "this is the highlight of my visit to Burlington" Yet do my visitors reach into their pockets to buy a $2 postcard? No, they do not. Do my visitors spend an half an hour of my time looking at all the art, talking about it, asking questions, wanting to see more, yet not spending a dime? Yes, they do. I can't help but find this most unsupportive, if not downright rude.

I have postcards and ephemera that start at $2, less than the price of the latte  from next door which they walk in with (and for which they also probably, I hope, gave a tip.)  I have fabulous things for under $30 and of course, on up to work worth hundreds and sometimes, even thousands. But let me emphasize, I"ve got the cheap stuff too. And by cheap I mean fabulous, unique and inexpensive.  I'd be mortified if I loved a store and took up the owner's time and expertise and didn't spend a spend a dime. So here is

 My basic shopping rule: Buy something!

Since I know that most of my readers do not live in Burlington, or even in the United States, I urge you to apply this to shops in your own community, or when you are traveling. It doesn't have to be expensive. If they sell cards, or candy, or trinkets or maps or whatever, buy something. Buying something is a show of good faith. Buying something shows that you care that the store stays in business, because, trust me, without sales they will have to close, probably sooner rather than later.  Buying something is a win win event. You get something, the store gets something, the person or company that made the item gets something, and if you are buying something vintage (which is a lot of my stock) you get the satisfaction of knowing you are buying Green. Stores can not stay in business without sales.

Unless they are funded  (I'm not, and most in the US aren't)  art galleries cannot stay in business without sales. I know this should seem obvious, but apparently it isn't.

If you have engaged the owner or the salesperson in conversation you've spent some of their valuable time, now repay them with some of your valuable money.

I would be embarrassed to death if I spent the kind of time that some of my customers spend here without buying anything. Even if we've had a conversation about how tough the market is, how I'm not sure if I can meet my expenses, how I've had to pare down to bare bones, how scary it is to be in retail these days. Still, they walk out with a "Thank you, I adore this place."

And I sit here with my jaw dropped down to the floor. Did I hear you right? You adore this place but you walk out without anything? No! I take that back. Every person who enters this store walks out with at least one beautiful free postcard announcing an upcoming show, or a generic store card. These are gorgeous cards, which cost twenty five cents more or less to print. Everyone gets two. So they walk out with fifty cents worth of miniature art for which they've paid nothing. I know it's marketing for the store - they've basically walked out with a little advertisement - but they still get to keep and display them, and believe me, they're good.

 

Generic card for Pine Street Art Works. Photo and design by LIza Cowan. Mannequin by Ralph Pucci International based on art by Maira Kalman. used by permission of Ralph Pucci International. Everyone who visits the store gets one of these postcards, as well as a show postcard, and often, if they've expressed interest in a particular past artist, I give them cards from that show as well.

 

Typical Pine Street Art Works Exhibition Card. Nakki Goranin's American Photobooth show. Photographer unknown. Design by LIza Cowan.

Maybe I'm just not a good salesperson. I don't know. I try to be encouraging, and I certainly don't want to hard sell or  berate my customers, because I really do want them to feel comfortable, but sometimes I just want to say, "What the bleep are you thinking? Where are your manners? Where is your support?"

I don't usually share this kind of information with the public, but I thought that you, my readers far and wide, might be interested in some of the back stage stuff, and who knows, maybe someone has something to tell me that would be helpful or encouraging. Because I'm more than a bit depressed.

NEEDLE WOMEN

If you've been reading this blog, or if you scroll down the  ephemera pages, you know that I've been collecting needle books for a while. I'm still actively collecting but I thought I'd try to make some order out of the jumble. Of course, there are many ways these can be combined, but here I'm sorting them into categories of women, and women with children. Other needle packs feature travel, space age technologies, or just down and out advertising.

 I've posted most of these images before so you can scroll through the Ephemera category if you want to see larger images.

Needle books from Pine Street Art Works Ephemera Collection.

These feature groups of women. I have more, and some featuring solitary women, and I'll bring 'em to you soon.

And here's a brand new one. New to me, old to the world, that is. I find it particularly charming.

Superior Needles, collection PSAW

Superior Needle, collection PSAW, detail

Superior Needle, collection PSAW, detail

RICHARD GOMBAR AT HEALTHY LIVING

 The Richard Gombar exhibit is now up at Healthy Living, Natural Foods, at 222 Dorset Street in South Burlington, and it looks great.

Melaney with Richard Gombar Paintings at Healthy Living Natural Foods.


Melaney and Amanda in front of Richard Gombar painting at Healthy Living Natural Foods

The paintings will be at Healthy Living until July, when they move over to Pine Street Art Works. There will be more Gombar paintings at PSAW than there were room for at Healthy Living, so please, if you are in the neighborhood, stop into Healthy Living for this great preview, and then join us a Pine Street Art Works in July for the full exhibit.

DOK WRIGHT BANNERS AT PSAW

Burlington photographer Dok Wright came over to Pine Street Art Works yesterday to hang three of his banners in the window. These banners were a highlight of Dok's recent show at Burlington's Art Space 150 (which is where I had my first show in Burlington). 

Dok Wright hanging his banners in the PSAW window.

I love Dok's work. Recently he's been concentrating on stylized images of the human torso, in black and white. I love how he's had these three printed  as banners. I think they are particularly suited for windows because of their translucensce, as well as their size.

Dok Wright photographs in window of Pine Street Art Works

My windows face west, and the strong afternoon and evening light off of Lake Champlain, three blocks away, makes very strong reflections. They are backlit by three bulbs, as well. The effect of this is to make Dok's photos appear almost ghostly. The appear to shimmer in the window, blending with the reflections of the buildings across the street, as well as those of cars and pedestrians.

Dok Wright photos in the window of Pine Street Art Works

It helps, too, that the background of the images is black, so they disappear into the seeming blackness of the window. They look stunning from inside, as well, with the light from the window shining through.

MORE VINTAGE NEEDLE BOOKS

It's been a while since I posted any new images of needle books. Needle books are one of my many collecting obsessions. They are beautiful, full of social history, and relatively inexpensive.

Air Traveller Needle Book. Made in Occupied Japan, which dates it from between 1945 and 1952

There are several major themes for needle books. One is travel, which makes sense because a sewing kit is a hand travel item. Needle books contained only needles, no thread or scissors or anything. But still.

Fashion Quality Needles

This follows another major themes: women sewing. A subset of that is women sewing with their children. Girls, actually. This is one of the mother child. Child is probably sewing for dolly.

One Hundred Needles.

Another theme is the Future/high tech. This poplualr needle pack combines the two:

CARA BARER AT CONVERSATIONAL READING.COM

Cara Barer was interviewed in Conversational Reading (an online literary quarterly)  Issue 12, summer 2008. The article is about book art featuring Robert The, Cara and Jacqueline Rush Lee. Essay by Elizabeth Waddell.

"Behind their playful solemnity, these books that flaunt their pages and pose as insects have an oddly wistful, fleeting quality. The ephemerality of books, not just individual volumes but the future of books, is one thing that led Barer to embark on the project. "I'm afraid the printed word will become a rarity, and the next generation will rely on the ephemeral word—the digital kind that only exists through a computer monitor, or a sort of virtual book that can hold thousands of titles. I'm not saying that's a bad idea—I only hope that the paper version continues to be exist for the people that want the real tactile sensation of turning a page and holding the real thing."


Cara Barer, Shitake

Jacqueline Rush Lee's work is something like Cara's but she presents it in it's sculptural form.

"Confronted with Unfurled, a sculpture by Jacqueline Rush Lee, it is difficult to know exactly what we are looking at. Delicate yet durable, its white striations blossom forth like the remains of some heretofore unknown sea creature or perhaps a fossilized fungi. It is neither of these. It is a book, fired in a potter's kiln at high temperatures until, instead of disintegrating, it reached a brittle, "petrified" state."


Endoskeleton by Jacqueline Rush Lees


Also featured - Robert The:

"Robert The never intended to be an artist. As an undergraduate at the University of Wisconsin, Madison, he double majored in Philosophy and Math and was interested in language and logic, pursuing what he calls the "foundations of truth and meaning." You might say his artwork continues that same search—but in a skewed way. Books are guns, a dictionary is a noose, and bugs crawl out of covers. They seem to mean something, but what? At the very moment that these works create new significations, the meanings float ever-elusively away."


Robert The: Book gun

FRIGIDAIRE 1931

Here are some beauties from a 1931 Frigidaire booklet. According to the Frigidaire website, 1931 was the year freon was introduced as a refrigerant. Previously refrigerators had depended on ammonia and methyl chloride and sufor dioxide which proved fatal in several accidents. Freon, it turned out, wasn't so great either, since the chlorofluorocarbons destroy the ozone layer. See about.com:inventors .

For more information on the history of refrigerators, The History Channel history.com has some good stuff. Including that the ice trade between Boston and the South was one of the first casualties of the Civil War, and then warm winters in 1889 and 1890 created severe shortages of natural ice in the US which stimulated the invention, commercialization and marketing of mechanical refrigeration for fish and for the brewing, dairy and meat industries. Home refrigerators came later, in 1911. According to History.com frozen food storage at home didn't become widely used until the 1940's, so the freezer shown below must have been a luxury- even more so than refrigerators - although they had been introduced in the 1920's. You can see in the Frigidaire post below from 1925 that there are ice freezing compartments.

1931 Frigidaire booklet. Collection PSAW

This is the cover. It follows the theme of mothers and daughters (or sometimes sons, but not as often) standing in front of the wonderful refrigerator. Mothers nurture and feed. And they teach their daughters that they will be doing so for their own offspring. And nothing says loving like a full fridge. Polemics aside, isn't this a gorgeous, compelling illustration. Beautifully rendered to display the warmth and joy of a happy home. I love how the mother and daughter are bathed in a pool of light, the daughter quietly contemplates the new appliance, which you can tell even from behind, while the mother lovingly and casually enjoys her daughter's attitude.

Chilled puddings. A marvel of modern mechanics. It looks like the girl is eating an apple, and the boy is drinking a glass of milk, so I'm betting that Mom made the treats for dessert and is putting them away, rather than taking them out. Maybe it's Jell-O.

The salesman shows off his wares to....the wives. Somehow the husbands are not in on the decision making here. We can make believe that the two women shopping actually live together rather than with husbands,but we would most likely be imposing a 21st century narrative on an seventy year old moment in history.

If part of the job of advertising is to teach people class behaviors, usually just slightly above the class they are actually in, this one teaches the smooth elegance of shopping in your best clothing, listening quietly, and paying attention to the authority of the salesman in a beautifully appointed showroom. In my own Jewish upper class New York City childhood in the 1950's, we always had to dress up to go shopping. Although my mother encouraged me to wear dungarees for play at home and in the park, if we were going out to a restaurant or to a store or on a trip we always had to wear "nice" clothes. My brothers had to wear ties if they were going four blocks from home, unless it was to the park for sports.

In an alternate universe, the women come home to their new fridge. In the 1931 advertising universe, however, the wife who just bought the Frigidaire is showing it off to her friend. Part of the appeal of the new appliance is that it excites admiration and perhaps even envy from one's friends and neighbors, which is always rather satisfying. 

 This picture, in my opinion, could be featured in the Museum Of Modern Art. A perfect modernist study of form, line and color.

Lovely, cold ice. At your fingertips. It must have seemed miraculous, really, and so different from having ice delivered for your ice box. Or, if you remember Almanzo in Laura Ingall's Wilder's Farmer Boy, it took three grown men (Father and his two French Canadian hired men), plus Almonzo and his older brother an full, long day to cut the ice from the frozen pond, haul it to the ice house, and pack it tight in sawdust. "Buried in the sawdust, the blocks of ice would not melt in the hottest summer weather. One at a time they would be dug out, and Mother would make ice-cream and lemonade and cold egg-nog."

Ah, so that's where the men were. Off playing golf. Well, never mind. They've come home for brunch, and the wives got on just fine, making some big financial decisions with enough time left over to make a chilled punch. And here comes the ice, fresh from the freezer.

And now, back to the daily day. Making a pie with those eggs and butter? Maybe a ham pie? Because, of course, the ubiquitous ham is sitting there waiting. What a well fed family. How happy they are.

PS: I found another great web essay from the American Society of Mechanical Engineers.

CARA BARER AT HEALTHY LIVING

Cara Barer is one of my favorite photographers. She has had two solo shows at Pine Street Art Works in the past two years and now I have the pleasure of introducing her work to shoppers at Healthy Living Natural Foods. As some of you know, I curate exhibits at Healthy Living, which is  a great place to buy all fabulous foods, local, regional and imported, as well as totally groovy accessories.

Melaney and Scott at Healthy Living with Cara Barer photos.

Cara Barer, Butterfly 2. Available through Pine Street Art Works

Cara Barer Roget's available through Pine Street Art Works

Cara Barer, Flurry, available through Pine Street Art Works

Cara has a new blog  -  yay! Cara, so be sure to check out her blog and stop in to say "hi" in a comment.

 
Cara Barer, Winston's on the cover of  Bound To Please, essays on American Writers and their books.

Cara's exhibit will be at Healthy Living until June 6th. The next artist will be Richard Gombar, for the rest of June, after which his work will go up a Pine Street Art Works.

KITCHENS IN ADS

I'm still scanning my kitchen ads. So, in no particular order:

Nai Linoleum, 1925 Good Housekeeping

"The kitchen, where you spend so much of your time, should be just as attractive in its own fashion, as any room in the house"

Doesn't she look happy, all alone, perched on a stool wiping the dishes?  The kitchen as living room theme is repeated in this ad:

Hotpoint, 1956 Better Homes & Gardens

"Just think of creating a kitchen exactly as you want it - a center for family activities, entertainment - yet completely equipped with modern electric appliances."

This happy homemaker has her daughter for company, at least after school. Maybe the daughter is scheming and plotting her eventual escape from the world of household economy.

American Gas Association 1949 Saturday Evening Post

Probably it's the yellow and blue and the view outside, but this kitchen always makes me happy. Face it, even though I've been a feminist, media/cultural theorist, patriarchy resister for my entire adult life, the all- gobbling woman=home paradigm grabbed me as strongly as anyone. "Resistance is Futile" and patriarchy might as well be The Borg. That's how strong it is. Now think about people who never even imagine resisting!  Yep, that's why ads work so well to sell us the product, the lifestyle, the paradigm.

I joke that resistance is futile. Of course if you engage your brain at every moment you can think your way to another way of looking at the world. Nevertheless, I'm a sucker for these ads directed at women, engineered to create a world of consuming, serving wives and daughters. Partially because it is virtually the only mainstream representation of a world of women, partially because the brainwashing worked so thoroughly that this world feels "natural"  and partially, or so I argue to myself, the images are really wonderful. So, here come some more.

Norge, 1944 Better Homes & Gardens

This is a wartime ad. The woman is making the purchasing decisions alone, possibly for the first time. She turns to her Norge Dealer for advice.

 "All over the country Norge dealers are working for today by helping their customers through this difficult period when the purchase of new household appliances is restricted. They are preaching the doctrine of conservation - of better care, less repair, they are suggesting ways and means of prolonging the life of valued equipment... Norge dealers of all types...are planning for that great day when their showrooms will again be filled..."

 
Norge ad, detail

GE 1945 Good Housekeeping

Mother, mother in law, neighbor? It's important to have her approval.

GE 1945 detail

It's important to have her approval for the appliances because of what they say about how good a housekeeper/wife you are. The borders of femininity are patrolled not so much by men, but by other women.

Magic Chef, 1939 Saturday Evening Post

"1. Gadding around all afternoon...land sakes! Her poor husband probably eats his dinner right out of a can, and her house must be a sight!"

"2. I know my duty when I see it. I called on that new Mrs Jones next day, to tell her a wifes' place is in the kitchen. But did she surprise me!"

"3. Neat as a pin her kitchen was, with a bright, shiny new gas range. Seems it all but cooks by itself! That girl's not lazy...she's smart!"

"4. 'I'm ashamed' I told susan. 'Just think how long I've slaved over my old range! Fiddlesticks! come on. let's do something about it!' "

REFRIGERATORS PART 2

In a recent comment about Jello ads,  David Apatoff wrote:

It's funny... this week on Leif Peng's Today's Inspriation blog he showed illustrations for U.S. Steel which used a highly attractive spokeswoman standing around construction sites talking about all of the important applications for steel. She obviously had no connection whatsoever to the product, and everyone had a big laugh about what dopes men are, and how easy they are to manipulate.

Now I am looking at your ads for Jello and I see wedding gowns and handsome husbands, which again have no connection whatsoever to the product. I would hate to think that women are as easy to manipulate as men...

First of all, you should all check out David's blog, Illustration Art, and Leif's blog. Today's Inspriation.  I read them both daily and highly recommend them. But on to an answer, as relevent here about refrigerators as it is about Jello.

Of course women are as easy to manipulate as men. Otherwise advertising wouldn't work. Because what they are really selling isn't product, but values. Advertisers sell products by selling values. For men, the value is masculinity: the appeal to masculinity is through heteronormative sex, i.e. pretty girls, or other forms of masculinized behaviour, such as beer drinking, or driving cars. Or supporting a family, being a protector, provider etc.

Advertising appeals to women through values like family, home, frailty and beauty. Not that these need to be values associated with women, (or with men)  but advertising is one of the most effective venues for creating femininity and masculinity. In short, advertising works to sell product, but more important, it works to sell culturally shaped masculinity and femininity. And until we learn how to read advertising critically, we are all suceptible to it. Even then, it's hard to resist.

Frigidaire 1925. Showing off the new fridge. Notice how little food is actually in it. This looks more like the inside of my fridge. My children often accuse me of only having condiments, which isn't exactly true, but they'd be happy if I'd always stock up on puddings, ice cream and cake. Real foods like vegetables, fruit and yoghurt don't count.

 
Gurney, 1925. Still not much food in the fridge. Enough, but not crammed.

frigidaire 1940. Why would you put canned food in the fridge? Isn't the point of canning that it doesn't need refrigeration? After it's open, don't you put it in another container that has a lid? I guess it doesn't matter to the folks who live in ad land, since they put slabs of unwrapped meat right on the fridge shelf.

 Another stuffed fridge. Meats, puddings, cake, milk, frozen food, salads. The milk is still in glass bottles.

Norge 1946. An abundance of unwrapped food, including what looks like a ham and a roast.

GE 1948. Even more food, including the ham, a whole turkey, puddings, fruit, frozen foods, milk in cartons.What is is about the hams that seem to be in every fridge? They must be fun to draw, or they are thought to be very recognizable. I suppose they didn't consider the market segment that kept kosher.

international harvester 1954. "Femineered" I love that. She gets to decorate the outside.

Frigidaire 1933. This is one of the very few fridge ads I've seen featuring a man, but notice that he's not going to prepare a meal, he's just grabbing a few beers. That's better than yelling, "Hey hon, get me a brew" but still...

REFRIGERATOR ADS

I've been collecting kitchen ads for about twenty years, on and off. Mainly I have refrigerators, sinks and stoves.  I've just started to scan them. Of course, I love the illustrations and the cultural history, but what I think I love most about kitchen ads is seeing all the food in the refrigerators. You'll see, as we get further into the collection, just how abundant the food is, and how it's never wrapped.

Frigidaire, 1940, detail. Saturday Evening Post. PSAW ephemera collection

Frigidaire, 1940.  Detail The Saturday Evening Post. PSAW ephemera collection

When you get such a fridge as this, you must invited the girls over for a look see.



Just how big is the family, one wonders.


Frigidaire. Detail


Frigidaire. detail.

OUR NEW PUG

My older daughter has wanted a pug for years. I finally gave in, after she kept her promise of taking care of the daily needs of #1 dog for six months.


This is #1 dog, Stella. She's a mini long haired doxie.


Backup auxilliery dog (kidding) Saki. She's just eight weeks old.

Her full name is Sakura, which the kids picked, but I'd wanted to name her Saki after the only pug I ever knew, who was the pet of my childhood friend Susu. The kids are doing a great job with her, but guess who is getting up at 4:30 in the morning to take her out in the yard? Right. I have a vested interest in not washing piles of soiled sheets every day.

Anybody out there have a pug? Do you worry about them playing with other dogs? Advise? The eye issue. Those adorable bulgy eyes are very prone to injury.

SHIPYARD ARCHEOLOGY

From the Liza Cowan archive:

I took these photographs from June 1999 to July, 2001, in Greenport, a small town on the end of the north fork of Long Island, NY. Greenport is an old whaling port as well as the site of a shipping industry that waned after its large role in W.W.II.


Poster for a showing of Shipyard Archeology. June 2002. The photo is "Zinc"

 

The Greenport Yacht and Shipbuilding Company sits on the bay, tucked away just behind the vibrant and modestly upscale center of this tourist town. The beauty of the shipyard is complex and fascinating. The details I focus on show the effects of time and weather on the human made objects and the landscape that surrounds them. The industrial objects I was shooting were becoming more beautiful as they were exposed to the elements. As the usefulness of each thing leaked out, as the object evolved, or devolved from its state of creation, it became more of an artifact , more purely form. This process is exaggerated by the abstract vision of my pictures.



View To Miss N. Photo copyright Liza Cowan 2000


The objects tell stories. Beyond the biological story of rust, corrosion, and oxidation, is the human story. Industrial practices change. What we need and how we buy and sell has an impact on the life of a town. Prohibition is over and there are no more rum runners. We no longer need whale oil. Gasoline tankers mercifully do not stop on the peconic bay. Nor do war ships.


Icy Handle. Photo copyright Liza Cowan 2000

Many things made of wood, steel and glass that were once state of the art are now outstripped by microchips and polymers. Nevertheless, fishingpeople still haul their catches in wooden boats, the little ferries still chug across the bay, tankers haul their cargo.


Blue Rudder. Photo copyright Liza Cowan 2000

Welders weld, painters paint, machinists fix the cogs and wheels.


In/out. Photo copyright Liza Cowan 2000

Ships that are showing the signs of age come in for a rehab and the process reverses. Old layers of paint are stripped off, corrosions are blasted and smoothed, metals are burnished. New paint goes on, new cogs and wheels are attached. Boats roll down back to the sea.



Foggy View. Photo copyright Liza Cowan 2000

 

FAKE ADS

Speaking of  ads, I designed a fake ad for Alison Bechdel in a competition she ran on her blog

This fall, Houghton Mifflin will publish The Essential Dykes To Watch Out For, a compendium of most of the episodes of, what?!! 25 years of the comic strip. In one book!! Wow.

The amazing marketing guy at Houghton Mifflin has a plan to promote the ESSENTIAL DTWOF to bookstores by producing a fake little 8 page tabloid newspaper from the world of the strip, like, with ads for stores and places that exist in the comic strip, and news stories about the characters and stuff. It’ll be a copy of The Daily Distress, the newspaper the characters read, so it’s a way of drawing people into the cartoon universe.
Alison Bechdel, from her blog, Dykestowatchoutfor.com March 16, 2008

So Alison and Houghton Mifflin ran a little competition for articles and ads, and I am one of the winners.  Congratulations to all the other winners, as well.

You can be sure that Pine Street Art Works wil be selling the book, and don't forget we still have original drawings from Fun Home and from the strip for sale.